Bold Label

House of Modern Art, Fragrance & Fashion
By Nikita Petrovskiy
(1)

11/01/2026

NOVEMBER 2026 Release: VANILLE D’OR Parfum
Lemon, Rosewood, & Vanilla has never been so addicting.
Will keep everyone posted on the official drop date💛
-Nikita

10/09/2026

Lemon, Vanilla, and Rosewood enveloped in a blanket of Musk and Plumeria.

Most of my fragrances have taken months, if not years, to create and perfect. VANILLE D’OR has been the exception to every rule in my perfumery experience. It took exactly one rendition to nail the concept, and I think there’s something beautifully spontaneous yet very intentional to the finished work.

November 2026 is the move depending on a few other things in the works 🍋

09/15/2026

Introducing one of our most anticipated releases all year, ROMEO & JULIET XO. This is a reimagined rendition of our 2X Award Winning Parfum, staying true to the boozy and sensual idea of the original. Available now on our site🖤

09/14/2026

Nights like this are always humbling. Staying focused on perfecting the craft, appreciate all of you more than you know👌

09/10/2026

✨ALL 50ML BOTTLES ARE BACK IN STOCK✨
Here’s a preview of our upcoming ROMEO & JULIET XO, set to be released this month. We are also working on a few reformulations and would love suggestions for notes you’d like to see!

09/04/2026

RJXO Olfactory Preview: What vibes are you getting?💋

09/02/2026

Thoughts on a drop like this? 🤔 Experimenting with our style as far as streetwear and tops! The material will be thick, distressed, “vintage” cotton with an oversized fit🔥

08/26/2026

We have some good news and some great news!🖤
Our entire 50ml inventory has been purchased wholesale and is now available in 36 different countries around the world. We still have plenty of decants and samples to go around and we will have our 50ml line restocked in a couple weeks.

08/26/2026

Introducing ROMEO & JULIET XO Parfum. This has been over a year in the making and after ample time with this formula, we’re finally calling it perfect. Stay tuned over the coming month for a note breakdown and official release date🖤

08/17/2026

SAPPHIRE Parfum. A most modern, powdery blue in our signature Bold Label style.

Address

Shelby Township, MI

Website

http://boldlabelcompany.com/

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