Pfeiffer the Label

Pfeiffer the Label Bold. Luxe. Effortless. Ready to Wear Launched in 2015, Pfeiffer is an independent Australian womenswear brand that honours individual style. Anna Feller .

Designed and produced in Sydney, Pfeiffer women are cool, modern minded and full of soul. Pfeiffer is known for distinctive prints, effortlessly feminine dresses and bold silhouettes, made for real life. Designers Angela Bizoglou and Virginie Pepin release four collections annually with a consistent undercurrent of the transseasonal and relaxed style Australian fashion has become known for. Specia

lty fabrics and prints are developed and sourced internationally alongside a commitment to responsible and honest manufacturing in Sydney. Pfeiffer is currently represented across stores in Australia and the USA. PFEIFFER’s fresh, effortless aesthetic has organically resonated with like minded real women and high profile influencers alike including Chrissy Tiegen . Jada Pinkett . Carmen Hamilton . Brooke Testoni . Nicole Trunfio

25/04/2026

Butter lemon is our favourite ingredient.

Our cofounder .lester wears the Benette Dress. Classic PFEIFFER, made in Australia.
23/04/2026

Our cofounder .lester wears the Benette Dress. Classic PFEIFFER, made in Australia.

22/04/2026

We couldn’t get enough of the Loni print so you have so many styles to choose from. Good luck, we’re on chat now if you need help 😉

wears our Gianni Skirt. Legs, legs, legs.
22/04/2026

wears our Gianni Skirt. Legs, legs, legs.

21/04/2026

Countless ways to wear the new Loni Dress. A signature style that’s been in our collection in different versions since 2023, we find new ways to style it every season.

The kind of dressing that makes us excited for cold weather and new beginnings. Designed by us and made here in Sydney.
19/04/2026

The kind of dressing that makes us excited for cold weather and new beginnings. Designed by us and made here in Sydney.

18/04/2026

This is why an LBD always wins and why we’re always perfecting it.

Our signature details in our favourite Pino fabric. Designed and made in Australia.

17/04/2026

The moment where what you’ve been working on for months becomes a reality.

PFEIFFER fav wears the Roberts Dress. Designed to be worn multiple ways, here in Australia.
17/04/2026

PFEIFFER fav wears the Roberts Dress. Designed to be worn multiple ways, here in Australia.

Address

Sydney Harbour
Sydney, NSW
2000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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