Free Label

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Free Label

Community and ethics based clothing brand. Visit us at www.freelabel.com

10/26/2026

Holly captured on film 🎞️ plus swipe through for your rave reviews. Don’t just take it from me - this bra is 🪄⭐️✨💫 m a g i c

Comment “hollybra” for the link to shop

PS this was our final launch of the season!!! I hope you loved our fall/winter collection. Everything that’s online now is limited stock, ready to ship and won’t be restocked this year. Any questions? Ask below or dm me for help!

10/25/2026

Holly Bras launch tomorrow morning!

Our beloved newest bra addition. The Holly has a short and comfy binded underbust band, adjustable and secure binded straps and best of all, a hidden internal ruching structure to give more shape and separation. This bra truly moulds to your shape offering the right amount of support while feeling like you’re wearing nothing at all.

Be the first to shop this limited restock - comment “early access” to sign up, and “bra size chart” to pick your size ◡̈

Colours dropping tomorrow:
Syrah, Pebble, Navy, Cold Brew, Beach and Black. Which is your fav??

10/24/2026

Holly Bra try on from Dani. If it’s Dani approved, we know you’ll love it 😉

The Holly Bra restocks Monday October 26 at 9am PT for email subscribers. Comment “early access” to get the email.

Need to know your size? Comment “bra size chart” for help 🫶

10/23/2026

Don’t get me wrong, I still love my Andies, Sonny’s and Carries but I just can’t stop wearing my Holly Bras right now. This is my Holly Bra season of life!!

So needless to say when I saw we were completely sold out, I had to put some more into production ASAP for my own selfish reasons.

Holly Bras restocking on Monday October 26th at 9am PT for email subscribers.

Comment “bra quiz” to find out which style is best for YOU 🧡

And comment “early access” to get on the list to snag one ◡̈

Which bra is your go to???

10/21/2026

It can’t only be big spineless corporations. Someone’s gotta hold it down in small local biz!

10/19/2026

You know what’s super annoying? Buying something online only to fill your recycling bin with little unnecessary extras. It’s a fine balance because we need to share some info with you, such as care instructions, return instructions and a little bit about us! So instead of a “marketing insert” that quickly ends up in the bin, we include the info on the back of a piece of accessible art. A little more beautiful in the everyday.

This year’s art comes from local artist Paige Jung and we are SMITTEN.

Take a moment to observe this piece. What do you see? How does it make you feel?

We hope you pop this one on your fridge or in a frame on the wall! Already have one? Add some paper to the back and use it as a postcard!

Swipe to see some of the previous year’s artwork from other amazing artists (tagged).

Is there a local artist you’d like to see us partner with for the next piece??

10/15/2026

10/11/2026

Today’s launch on film ⭐️ ugh so good.

Rooney, Loretta, Cora and Tommy have arrived. Comment “matching set” to shop our organic cotton crepe and cotton denim pieces 👀

Which one do you have your eye on??

Address

1808 Government Street
Victoria, BC

Website

http://www.freelabel.com/

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