Percival

Subverting the classics. Menswear made in London where possible The garments stand alone in both their ﬁt and utilitarian workmanship.

At Percival we use lasting, honest fabrics in styles that capture a sense of adventure with playful buttons and contrast linings. Each piece is built to last with a philosophy of lasting style taking precedence over trend led shapes. Everything is designed in London and made in the UK where we can. Check back for promos, spontaneous sales and exciting news

10/09/2026

Guinness GB x Percival - We’re back for another one.

A new collection, a few old favourites and yes, the sell-out apron is back too.

Members Early Access - 15.09.2026
Launch - 16.09.2026

Sign up for early access.

08/09/2026

Thank god for that. Finally time to start dressing like an adult again so probabley a good time introduce our new and improved Waterproof Collection.

The Sherlock returns along with 2 new sillohuettes. The cropped Carter jacket and the Wilson trench. Shop online and in-store now.

01/09/2026

Big dogs, long coats and cosy knitwear. Winter, LFG.

Autumn Winter ’26 Drop 2. Available now.

31/08/2026

Coming and going. AW26 Part two checks in tomorrow.

29/08/2026

Who’s up for round two?

Pouring again soon. Sign up for early access.

28/08/2026

Last bank holiday of summer 🥲

Whether you’re sipping Aperol Spritzes at All Points East or dodging the rain at Notting Hill Carnival, there’s a fit waiting for you.

In-store and online :)

26/08/2026

Our second instalment of AW will be online next week. More of the same. Better, as always

Stay tuned.

23/08/2026

AW26 | Anyone else spent today romanticising pints of Guinness, Sunday roasts, layers of unnecessary knitwear and a film on the sofa or is that just me?

20/08/2026

One shirt was never going to be enough. Just pack all three

19/08/2026

Our new suiting collection is online now and ready for more weather like this. Dress it casually or go full on Mad Men.

Address

London

Website

http://www.percivalclo.com/

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