Superduper

Casa
Italia
Florence
Superduper

Work hard, evolve freely, celebrate the imperfections. This opened us up to a new territory waiting to be re-discovered – the world of hats.

Founded in Florence in 2011, SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. Within two years, the company was gaining industry recognition for our fresh take on an artisanal heritage. In 2013, the brand won the Who is on Next? Award in the Men’s category, with a special mention in the Women’s category. Today, SUPERDUPER has matured into a global brand that

can be found around the world. From our creative studio and workshop at Manifattura Tabacchi, we challenge the standard operating model of fashion e-commerce. Our signature method allows us to make all online purchases to order, reducing waste and excess inventory while maintaining the highest quality. Our internal production means we can make a hat in 72 hours, transforming the finest raw materials in the hands of our team of young artisans. At SUPERDUPER, we put care and attention at the heart of everything we do, so that our hats, and our business, are made to last. That’s why we stitch a stone onto every hat: to mark it as a unique, handmade piece, to connect us to the Earth and to remind us to give back to nature. And by training the next generation in age-old crafts, we commit to leaving behind tomorrow’s legacy today.

10/09/2026

On the road, hats on

10/09/2026

Some things come back once. Just once.

Faded in Blue | Back in Stock
SUPERDUPER x ESCAPISTA

08/09/2026

PARADE | Chapter 2
Live now

Hats for the new road. Pieces made to follow your own direction, while moving as part of something bigger.

Explore the second selection of hats
from Autumn Winter 26 collection
at SUPERDUPERHATS.com

07/09/2026

PARADE | Chapter 2
SIGN OF THE ROAD

AVAILABLE ONLINE TOMORROW
SEPT. 8th
SUPERDUPERHATS.COM

01/09/2026

Every hat has a story behind it.
More often than not, music is the one telling it.

Songs I Wear is SUPERDUPER’s ongoing conversation between the people we meet and the music that moves them. A journey through music, told one story at a time.

Out Soon, the first 6 episodes with the Royal Exchange, London.

-

29/08/2026

WIDEENOUGH FOR WHAT’S TO COME

-

PARADE COLLECTION
CHAPTER 1 | THE ICONS
LIVE NOW

27/08/2026

MOORAY, straight on.

PARADE — THE ICONS
SUPERDUPER FW26 COLLECTION
LIVE NOW

Shot by Angelo Guttadauro

25/08/2026

CULTURE AS MOVEMENT | PARADE looks at the moments when music, style and the street became one shared language.

Not created for mass appeal, but shaped by urgency, instinct and collective experience. Raw, direct, participatory. Culture was not something to observe from a distance: it was something to enter, to inhabit, to move through.

What mattered was presence over perfection.
Participation over spectacle.

PARADE carries that energy into every piece: forms and symbols conceived to live in motion, never in isolation.

CHAPTER 1 — THE ICONS Live Now
at SUPERDUPERHATS.com

Angelo Guttadauro

22/08/2026

PARADE — THE ICONS
the pieces that set the rhythm for what comes next.

A first selection from AW26 collection
is now available online
at SUPERDUPERHATS.com

Indirizzo

Via Delle Cascine 33
Florence
50124

Sito Web

http://www.superduperhats.com/

Notifiche

Lasciando la tua email puoi essere il primo a sapere quando Superduper pubblica notizie e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.