Variety Hour

Variety Hour Wear the wonder ✨
Art focused label by textile designer Cassie Byrnes
We ship worldwide, shop IRL at 155 Gertrude St, Fitzroy.

02/06/2026

Dog Windbreaker online tomorrow 3/6 5pm
The final piece for the My Best Friend drop

It’s a dog! It’s a windbreaker! Our first ever!The fashion gods blessed us and we finally have our windbreaker underway....
01/06/2026

It’s a dog! It’s a windbreaker! Our first ever!
The fashion gods blessed us and we finally have our windbreaker underway. Like anything worthwhile this one took time and missed the launch. So it gets its own main character moment.

This concludes our dog themed releases for the year.
Limited make for our windbreaker and if we can recut it will take months just fyi

To get this up asap preorder goes live 5pm Wednesday and will ship in June

Get ready to be the belle of the dog park woofy woof xoxo

29/05/2026

* to all the girls 💖💓🫶💅

that’s hot
26/05/2026

that’s hot

definitely the best dressed at fashion week Photos by at
24/05/2026

definitely the best dressed at fashion week

Photos by at

this collection took a long time to design (who would have thought) the spirals trying to make wearable dog printed clot...
18/05/2026

this collection took a long time to design (who would have thought) the spirals trying to make wearable dog printed clothes that you feel great in. as simple as it looks and so many samples that didn’t make the cut which will make for a funny sample sale next year. so thank you for supporting the collection and making it all worthwhile we never ever ever ever would of predicted it thank you 🥹🥹🥹🥹💓💓💓💓💓💅✨🫶

17/05/2026

sometimes the inspiration is really that deep. Thank you Paris and her chihuahuas ✨

An look at how our recent campaign was dreamt up from our designer Cassie

14/05/2026

and some will say it was staged l

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155 GERTRUDE Street
Fitzroy, VIC
3065

Opening Hours

Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 5pm
Sunday 12pm - 4pm

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