POWAH

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POWAH POWAH creates luxury lingerie and loungewear

Where global heritage, artisanal craft and beautifully lived moments come together. Launching 2026

Power comes from wearing great underwear
POWAH, underwear that will make them beg for more...
For people who are looking for a mini adventure

27/10/2026

Luxury in 5 phrases, according to us!

1. Long-lasting - treat luxury fashion right and it'll last you lifetimes; a sharp contrast to fast fashion which is created to fall apart, bringing you back again and again.

2. Natural Materials - absolutely key for those of us navigating menopause or perimenopause, natural fibres help your skin to breathe. When used ethically and sustainably, these materials treat your body without damaging the environment.

3. Feels Amazing - the feeling of silk on your skin is unreal. The craftmanship that goes into a luxury piece gives me so much confidence.

4. Exclusive - smaller quantities rather than mass production means that there are only a selected number of a particular luxury item, and for good reason too! Artistry takes time, and it should do; in this fast-paced world, we tend to lose sight of what true skill is.

5. Cherished - for all the above reasons, and more, you'll cherish these items and hand them down to future generations to love.

What is your definition of luxury? Do you agree with the above?

25/10/2026

How do you want to feel today? Start there.

Welcome back to part 2 of our Anatomy of a Bra series - make sure to check out part 1 from last week!We've done the heav...
24/10/2026

Welcome back to part 2 of our Anatomy of a Bra series - make sure to check out part 1 from last week!

We've done the heavy lifting with the band and cups, now comes the straps, closures and components.

Save this for our bra fit tips and drop your questions into the comments 👇

22/10/2026

A homage to one of our POWAH colours: Gold ✨

20/10/2026

A little update on our current status of production! We can't wait to share more with you, so make sure you follow along for our journey.

18/10/2026

Which colour combos are you drawn to?

17/10/2026

Allow me to re-introduce myself - my name is Selina, and I'm on a mission to create luxury lingerie specifically for those over 40!

I'm shaped by travel and heritage, if this also speaks to you, I hope you'll join me in my journey.

There's a lot more to a bra than meets the eye. From the seams that shape the cups to the band that provides support, th...
15/10/2026

There's a lot more to a bra than meets the eye. From the seams that shape the cups to the band that provides support, the smallest details can make a real difference to how your lingerie fits and feels.

We're breaking down the anatomy of a bra, starting with three of the key components: the cups, underband and centre front, featuring a bra Selina made while studying.

Save this one for later, and keep an eye out for Part 2!

13/10/2026

Henna has been part of celebration, ceremony and self expression across South Asian, Middle Eastern and North African cultures for over 5,000 years.

For me it’s personal. A connection to the culture that shaped me, the women who came before me, and the understanding that adorning yourself has always been an act of identity rather than vanity.

Have you ever thought about how many hands have created the garments you are wearing?
11/10/2026

Have you ever thought about how many hands have created the garments you are wearing?

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London

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