POWAH

POWAH POWAH creates luxury lingerie and loungewear

Where global heritage, artisanal craft and beautifully lived moments come together. Launching 2026

Power comes from wearing great underwear
POWAH, underwear that will make them beg for more...
For people who are looking for a mini adventure

21/08/2026

What other advice would you give to small business owners if you are also launching your own brand?

The corset has been a symbol of oppression, a feminist battleground, and an act of personal reclamation, sometimes all a...
20/08/2026

The corset has been a symbol of oppression, a feminist battleground, and an act of personal reclamation, sometimes all at once, depending entirely on who was wearing it and why.

What is your opinion on the corset?

18/08/2026

Society likes to think women over 40 couldn’t possibly be sensual beings, we disagree. Lingerie is such a personal piece of clothing, and it only made sense to us that we are taking care of every curve and placement in our pieces to ensure comfort through all of your adventures.

Kinda chic, POWAH style 💪
16/08/2026

Kinda chic, POWAH style 💪

14/08/2026

You know that feeling on the first day of a holiday when everything slows down and you finally exhale?

POWAH is built to take you there. Not always with a flight. Sometimes with a slower morning, a private connection that sweeps you up, or simply the feeling of wearing something extraordinary against your skin.

Your happy place has always been closer than you think.

She has always existed. In every culture, across every era, there has always been the women who knew their own worth.Fro...
13/08/2026

She has always existed. In every culture, across every era, there has always been the women who knew their own worth.

From African Queens to Viking sheild maidens, the POWAH woman, told through ancient wisdom.

11/08/2026

What did I feel was missing from the luxury market? I’m answering your questions in this new series, check back each week for more answers!

Have a burning question? Drop it in the comments.

Your heritage isn't just where you come from.It's what you carry forward.The traditions you keep. The ones you reimagine...
09/08/2026

Your heritage isn't just where you come from.
It's what you carry forward.
The traditions you keep. The ones you reimagine.
The things you make that couldn't have existed without everywhere you've been.

07/08/2026

Sound on 🔉

This is the POWAH world. Rich, sensory, and made to be felt as much as seen.

Because the best things in life have always been about how they feel against your skin.

Before synthetic dyes existed, colour was one of the most valuable things in the world. These are the stories of five co...
06/08/2026

Before synthetic dyes existed, colour was one of the most valuable things in the world.

These are the stories of five colours whose histories go far deeper than aesthetics:

💜 Tyrian purple, the colour of absolute power that took 12,000 snails to produce a single gram.
🥣 Indigo, the sacred blue that fuelled colonial exploitation and eventually one of the first acts of organised resistance against it.
🌹 Cochineal red, the most valuable export from the Aztec Empire, made from insects and kept secret for two centuries.
🟡 Saffron yellow, more expensive than gold and worn by Buddhist monks as a symbol of giving everything up.
🔷 Egyptian blue, the world's first synthetic pigment, lost for a thousand years and still glowing under infrared light today.

Colour has never been just colour.

Address

London

Website

Alerts

Be the first to know and let us send you an email when POWAH posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category