06/02/2025
Our campaign work for AMMF continues this year, starting with - a project made possible by Dame Zandra Rhodes, photographer Rankin and 7 quite extraordinary people who are helping to put the spotlight on this cancer before we head to the House of Commons on 26 February and the Scottish Parliament on 11 June.
You can read about the 'Faces' and see Rankin's campaign photography here: https://ammf.org.uk/faces-of-cholangiocarcinoma/
Often referred to as bile duct cancer, is a primary liver cancer that is no longer rare in the UK, with incidence rising sharply, including among otherwise healthy adults in their 30s, 40s, and 50s. The cause of this rise is unknown.
While this disease has some of the worst early diagnosis and survival rates of all cancers, there is some good news on the horizon. Management of this cancer is being transformed by new life-extending treatments, with several now available for patients. But change is needed within our health service to ensure that everyone can benefit from these advances.
This video, shot at Rankin's London studio, shows the diversity of people - and ages - being diagnosed with this cancer: https://youtu.be/vDZ7mrkl86U?si=a6O3iIgdtHH1PIYm
Fashion legends Dame Zandra Rhodes and photographer Rankin and are helping to put the spotlight on for AMMF's campaig...